HOW TO CREATE ENGAGING CONTENT ON IGTV
Nowadays, it’s rare for smartphones to leave our sides, as such the surprising of desktop and TV views may not seem like a surprise to the modern market, who watch more than 94% of videos on their phones.
So with this increase demand and the introduction of IGTV which was announced in June 2018, talent and creatives are now able to create vertical videos, tailored to the mobile first generation.
Consequently, your IGTV can become a place of creative freedom, where you can construct longer, richer content. It’s also great format for storytelling and enables you to share a recent brand experience, behind the scenes content and even your career advice directly with your audience.
But with an already overwhelming population of video content shared by both professionals and amateurs already published on IGTV, how can you create an immersive library without the time consuming issue of production?
Continue reading to find out how…
View this post on Instagram
I thought I’d start a brand new series on my IGTV bringing you guys my favourite product of the week. As you guys know I’m a beauty & makeup boarder & always on the look out for something amazing. Each week I’ll post something I’ve been loving that really genuinely works. This week it’s the @lameruk concentrate. It’s the product I didn’t know I needed and now I can’t live without. Let me know what products you guys are loving & recommend down below so we can all share the goodness. Also let me know if you try the concentrate – I’m hooked! Xxx #lamer #arrivehydrated #beautyvideo #skincareregime #nighttimeregime #beautytips
SHORT BUT SWEET
Although you can upload 20-minute long videos on IGTV ( and over an hour for verified accounts) we advise you keep your content brief and condensed. This ensures that your audience won’t loose interest and on the contrary make them come back for more!
You can even experiment by producing a range of videos for your first release and share different lengths, then once you have seen the response you can gain a bespoke understanding of how your audience interact with the content you’ve produced.
WHEN FILMING, THINK VERTICAL
Vertical videos are easier to view than horizontal videos on phones and especially on IGTV. That’s because when you watch a horizontal video whilst holding your phone vertically, the video shrinks to fit the frame making it more difficult to view.
We advise that when producing your content, you film with a vertical perspective, this ensures that you can easily upload your video on IGTV and ensure your viewers see every detail.
View this post on Instagram
Our very own Fran Kirby tells us her footballing story with @nikefootball“Find your joy and make sure that you give 100 percent in everything you do.” ⠀ Chelsea Women and England striker Fran Kirby never changed her dream of playing for England even though there was a time she fell out of love with football. But her dream was always there and she rediscovered her love for the game. This summer, she prepares to return with the Lionesses again on the world’s biggest stage. ⠀ Don’t change your dream. Change the world. #justdoit
BE CONSISTENT, BUT STAY FRESH
Just like with your in-feed content it’s good to have a timeline for when you want to create and publish your vertical videos. This ensures that your viewers keep coming back to watch your content and refer to your channel for something different.
As such we recommend that you also change things up, don’t post the same style of content and consider changing locations, lighting and themes to ensure diversity.
Keep your audience’s interest with your creativity and differentiate yourself from others with your variety of places and ideas, why not also collaborate with other creatives to boost presence?
BEHIND THE SCENES
The ease of video production in today’s modern age enables anyone to capture professional content, so that’s why we think it’s good to show your audience something different and reveal the raw, exclusive moments of your life.
Capture authentic, organic moments, whether it’s the full process of your recipe, from buying the products to serving the dish, or the makeup process before your next photoshoot. Show the moments your images can’t.
SHOW YOUR PERSONALITY
With a global audience, it’s hard to reveal your actual identity via just pictures in-feed or on 15 second stories, so use IGTV to truly highlight who you are and why you stand out from the rest of the crowd.
Your audience has already become engaged with your lifestyle, but videos enable you to continue past this format and share advice and content that really represents you as a creative.