5 ATHLETIC APPAREL BRANDS TO WATCH
Nike & Adidas no longer have the monopoly in fitness apparel, with a variety of offering now available for both trendy, comfortable and function activewear.
Today new brands are booming, providing a range of price and tailoring so you can find something unique whatever your body-type. Even vintage sportswear is becoming bigger than never before, with trends from the 80’s and 90’s being at the forefront of present day fashion.
So to help you source new inspiration for your athletic wardrobe, we’ve rounded up the top 5 brands for both women and men we love, so you can get high-performance gear which will help you stand out in the gym.
Originally launched in 2012, Gymshark was named as the fasted growing fitness retailer in the UK in 2016, going on to generate sales of over £100m in 2018. Last year, their founder Ben Francis was also named inForbes’ 30 under 30 list, acknowledgement of the brand’s impressive rise in the fitness and apparel industry.
Their mission was to create tools which could help people unlock their full, incredible potential and put their ideas into action, a goal certainly achieved if the above results are anything to go by alone! However amongst their core values is progression, as they emphasis their importance on engineering new products which provide both function and style so they can continue to bring new ideas to life and offer something unique for every consumer.
So, if you are looking for a new collection which offers both function and style, we definitely recommend you check out their website today. Did you know that students even get a discount plus they offer free shipping when you spend £35 – so what’s not to love?
2.ADIDAS BY STELLA MCCARTNEY
Unveiled only in July 2019 this new collaboration took the world by storm as it provided both a new, stylish approach to activewear but also a 100% recyclable offering which included a hoodie and tennis dress created with MicroSilk and cellulose blended yarn.
This collection consequently addresses the problem of product waste within the fashion industry and fused both style and function.
With the world producing an estimated 92 million tonnes of textile waste every year, Adidas by Stella McCartney and partners are helping to turn a new movement which focuses on producing eco-conscious collections with are biodegradable, remade and repurposes plastic waste.
This clear message provides great hope for the future of the fashion industry and sets the standard of expiation for client demand.
Since the inception of their reverse weave franchise in 1938, the label has committed itself to engineering clothing that sits at the peak of design and function.
At present, their instagram account alone reaches a global audience of over 5.3 million, establishing their identity as one of the leading players who are still capturing consumer interest whilst staying true to their brand values.
The label’s iconic emblems accentuate the offering, while a “1919” print alludes to Champion’s inaugural year, showing that sometimes it’s worth staying with tradition, as long as you have a modern approach which targets the right audience!
4. Tommy Hilfiger sport
The essential wardrobe collection includes water-repellent fabrics, moisture wicking and stretch elements that offer a contemporary twist.
Their iconic colour scheme is seen throughout the line and is sure to capture the attention of your audience, as they take pieces from their archive and muse it with the future to offer modernised classic sports fabric and executions.
5. WOLF AND WHISTLE
This brand recognises that beautiful people come in all ages, shapes, sizes and colours and offers a solution that relays to each target market to ensure that women feel good throughout their collection.
Wolf and Whistle believe the best way to show these values is through the sizes they offer, the talent they work with and the limited quantities of their designs, verifying their quality over quantity approach.
Available online and on Asos, they even offer an exclusive G cup range and have recently launched their Curve swimwear line that runs up to a Uk size 26.
Their colourful and creative design and prints help you stand out no matter if you are on the beach or in the gym to help make sure you love your skin
They also feel passionate about doing there bit for the world and donate the majority of their dead stock and end of line to charges including Train, PDSA, CLIC Sargent and St Peters Hospice.