PHOTOGRAPHER: THE URBAN SPOTTERCreative Advice
Daniel Bruno Grandl is a London based photographer, with an international portfolio and is renown for capturing iconic supermodel street style looks. Famously known by his Instagram handle, The Urban Spotter, Daniel engages his audience with unique moments captured behind the scenes during fashion month in Milan, Paris, New York, London and Copenhagen.
The Urban Spotter has worked with worldwide talent, including notable industry names such as Kaia Gerber, Bella Hadid, Gizele Oliveria, Imaan Hammam, Cindy Mello and more. His unique sense of style and photography skills have helped him establish a strong social following, which currently exceeds over 296k followers, showing the power of the #modeloffdutylook and his influence as a streetstyle photographer.
A BIT ABOUT DANIEL:
HOW OLD ARE YOU?
WHERE IS YOUR HOMETOWN?
WHAT IS ONE FUN FACT ABOUT YOURSELF?
I occasionally carry my cats around the house on my shoulder, so they have a change of view, haha 🙂
MV ASKS: WHEN DID YOU FIRST GET INTO PHOTOGRAPHY?
At University in Scotland, where I documented the style of my fellow students and developed my interest in street style photography.
MV ASKS: HOW WOULD YOU DEFINE YOUR PORTFOLIO?
“Work in progress”
MV ASKS: WHY DID YOU DECIDE TO FOCUS ON STREETSTYLE FASHION?
I was naturally drawn into it due to the fact that I was intrigued by style and the diversity of the fashion industry and I used to ask myself questions such as: why do some people have style and others do not? So I just started photographing the people who I thought had great style, additionally, I also thought that it was cool to take pictures on the streets as opposed to a studio setting, as the content looked more organic and natural.
MV ASKS: WHAT DO YOU THINK MAKES A STRONG MODEL-OFF-DUTY LOOK?
You should mainly feel comfortable in your clothes. Wear what makes you feel good as a good outfit can instantly enhance your self-esteem and confidence.
MV ASKS: WHICH MODELS DO YOU THINK HAVE A GREAT SENSE OF STYLE?
MV ASKS: DO YOU HAVE A FAVOURITE CITY TO VISIT OR SHOW SEASON TO CAPTURE?
I do like shooting in New York and London, the people, the atmosphere and culture is so unique, helping you capture something different during every picture. My favourite fashion week is actually Copenhagen, due to the relaxed vibe, yet strong sense of style which is seen throughout the models, designers, and general citizens.
MV ASKS: WHAT TYPE OF CAMERA DO YOU USE TO CAPTURE YOUR CONTENT?
I mainly use digital single lens reflex cameras, however, a good photographer is not necessarily about good gear. It helps a little, yes, but your eye, how you frame, your point of view, your sense for aesthetics and of course your editing skills all play a vital role in creating a strong image.
MV ASKS: WHAT ARE YOUR TOP SOCIAL MEDIA TIPS FOR MODELS?
Use social media! It is a great marketing tool for models and photographers, especially social media platforms such as Instagram. Post quality over quantity and try and show your personality and humour on social media – people will like it and this can be something you engage within both your content and your captions.
MV ASKS: HOW DOES IT FEEL WHEN YOU CAPTURE THE PERFECT SHOT, ESPECIALLY WITH MODELS SUCH AS KAIA GERBER AND BELLA HADID?
Haha, so I am not yet sure if I so far managed to capture the perfect shot of these supermodels, they are always so busy and with so many people around them, it is hard for any photographer to capture a strong image. However, whenever I manage to snap them in a good way, post-worthy so to speak, I obviously feel a huge sense of accomplishment and joy as it is something I am so proud to include in my portfolio.
MV ASKS: WHICH PHOTOGRAPHERS INSPIRE YOUR WORK?
Chris Colls, Zoey Grossman, Daniella Midrange, Steven Klein Mert & Markus, Guy Aroch, Camilla Akrans, and many more I momentarily cannot remember. When researching photographers and other content, this insight provides you with such great ideas on how to capture models, whether it be poses, lights, camera position or anything else, so it’s good to always be inspired and hopefully inspire your peer photographers.
MV ASKS: WHAT ADVICE WOULD YOU SHARE WITH MODELS WHO ARE TRYING TO REACH OUT TO PHOTOGRAPHERS ON INSTAGRAM?
Be aware that there are quite a few weirdo photographers out there! Be cautious. Check out their social media as it will give you an indication of their work and professionalism before agreeing to do a shoot. Read carefully when communicating with photographers. Even a few words can already be enough in order to distinguish a “good” from a “bad” photographer and if you are unsure, read their comments on social media. Also, try and meet in a neutral space first, like a coffee place for example. Always remember that you are the boss and can say No whenever you feel like it.
MV ASKS: HOW DO YOU SCOUT MODELS FOR SHOOTS?
Through a direct contact on social media or only rarely through agencies!
MV ASKS: WHAT HAS BEEN YOUR BIGGEST ACCOMPLISHMENT IN 2018?
I had a Birkenstock billboard that I shot hanging on Times Square, New York, in 2016. It was absolutely huge. At that time I felt like a King and it was such a proud accomplishment!
MV ASKS: WHAT IS YOUR LIFE MANTRA?
Be kind to people.