THE BEST FALL 2020 CAMPAIGNSCulture
It’s that time of year when – despite how the sun is still shining outside, the world of fashion reminds us that we need to get ready for the season ahead, as we think about building our autumn wardrobes and preparing for the winter days.
From exciting new collaborations to a sustainable approach, many brands are continuing to look for new and innovate ways of presenting their newest collections.
Checkout our selection of the top inspiring campaigns which have a unique concept…
A NEW YORK STATE OF MIND BY COACH
Yara Shahidi, Liu Wen, Michael B. Jordan, Kiko Mizuhara, Jemima Kirke, Lolo Zouaï, and Miles Heizer are officially Coach’s new cast of 21st Century Dreamers for Coach’s latest Fall campaign.
Selected by Creative Director Stuart Vevers, the seven stars inspired the house’s Fall/Winter 2019 look: spontaneous, real, and free-spirited.
The campaign reflects the house’s heritage style through the lens of a fresh narrative and was shot by Juergen Teller in locations around New York City including Central Park, the Lower East Side, the Manhattan Ferry, and the Brooklyn Bridge.
THE GIVENCHY X ARIANA COLLABORATION IS FINALLY HERE
Back in May, it was (pretty obviously) teased that Ariana Grande was the new face of Givenchy. After the official announcement was made, it was revealed that the singer would be appearing in her very own campaign later in the year – and now it’s here.
Appearing in the Parisian house’s AW19 collection, Grande is photographed in a series of stunning portraits – that throwback to a traditional style favoured by house founder Hubert de Givenchy – by Craig McDean.
DIOR BRINGS THE CHECKED PATTERN BACK
The brand ambassador has previously been the face of Maria Grazia Chiuri‘s collections as well as Dior Beauty, and this time around, the actress stuns with key pieces from the Fall collection.
Meanwhile in London they announced their newly designed checked patterns via multi-coloured cabs, encouraging viewers to visit their nearby stores populated in the city.
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For the launch of the #DiorAW19 collection by #MariaGraziaChiuri, the House is pleased to announce the opening of the #HarrodsxDior pop-up boutique in London, through August 31st. Its marvelous décor, done entirely in variations of black with green, red or white checks, celebrates British culture and the longstanding ties between Dior and the UK. Don’t miss the chance to pop by the store! © @LukeHayes_UK
STELLA MCCARTNEY PROMOTES SUSTAINABLE FASHION
Stella McCartney is continuing its efforts to encourage sustainability among its shoppers and it’s message focuses entirely on climate change.
For the unveiling of its Winter 2019 collection, which features sustainable and upcycled pieces including dresses made with organic cotton and sunglasses created with biodegradable material, Stella McCartney teamed up with models including actor Amber Valletta and members of Extinction Rebellion, an international movement that uses nonviolent civil disobedience for radical environmental action.
The entire collection is expected to arrive online and in Stella McCartney stores by August, can you wait?
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Protecting the 🌎 with @AmberValletta for #StellaWinter19, set amongst the natural beauty of the Welsh coast. In an era of climate crisis, action is more important than ever. Our campaign features a cast of change agents as we stand together for the future of our planet. #NoPlanetB #AgentsForChange #XR Photographer: @JohnnyDufort Hair: @GaryGillHair Make-up: @ThomasDeKluyver