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BEHIND THE BRAND | REFUEL YOUR ENERGY WITH KIND

Creative Advice

Are you looking for a healthy snack alternative to inspire your routine which is deliciously healthy for both your body and taste buds?

Not only has KIND been tried and tested by Good House Keeping, but it has also been awarded as their best taste test winner, thanks to their whole nut bars which delivers on a mixture of flavours that will instantly explode your snack expectations.

The super gain twist on classic favourites offers a mouthwatering range of bars, which are packed with whole premium almonds, Brazil nuts, walnuts, peanuts and more.

We go behind the brand with KIND to discover their flavoursome journey and unveil the benefits behind their products to help inspire your next healthy purchase, so you can have an enlightened brand experience.

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Summer is coming to an end and that means time to get back on track for the season ahead. Sweaters, tights, boots, and lattes! . Just finished an amazing workout class and now taking a few moments to enjoy my @kindsnacks bar in peace. The Salted Caramel Dark Chocolate Nut bar (with just 5 grams of sugar 🙌) is DELISH and setting the mood for fall over here BIG TIME! Have you tried this one? . . . . . #KINDCollective #beKINDtoyourself #ad #snacks

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Q.1 TELL US ABOUT THE ETHOS BEHIND KIND BAR, HOW DID THE BRAND JOURNEY START? 

When our founder, Daniel Lubetzky, was traveling in the US, he found that all snacking options were either unhealthy or unappetising.

He then set out to create a snack that was nutritionally dense and enjoyable.

KIND launched in the US in 2004 and then came to the UK in October of 2015.  Since then, KIND has embarked on a journey to create healthy snacking options for the world.

 

Q.2 WHAT INSPIRED THE BRAND NAME? 

Daniel’s father was a holocaust survivor and he attributes his survival to the kindness of strangers.

Daniel has been devoted to building a company that has inspired people to live a kind life.

KIND creates nutritious and tasty snacks so that you can do the kind thing for your body, your taste buds, and your world.

KIND inspires people to eat and live better so they can do and be KIND.

Q.3 WHAT ARE THE KEY BENEFITS INSIDE A KIND BAR?

KIND bars are always made with delicious, premium, whole, natural ingredients that are better-for-you.

The bars are also packed with protein and fibre. Plus, each bar in the KIND range is gluten free, with no artificial flavours, colours or preservatives.

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As we inch closer to summer I have a new goal to do at least 1 workout per week outside because #mentalhealth. This can also function as a great way to multitask if you also use this time to walk/run with your dog or catch up with a friend. This weekend Cody, Paisley and I went for a hike and took the multitasking one step further by bringing one (or three) @KINDsnack Caramel Almond & Sea Salt bars with us to eat at the trails lookout point, because lets be real hiking is great bonding but there is no greater love than the love shared over food. P.s. Yes, I realize it may be a bit of a stretch to call snacking and hiking multitasking but I will take any win I can get these days K? . #kindsnacks #ad #kindpartner #kindbar

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Q.4 HOW HAS INSTAGRAM BOOSTED YOUR IDENTITY?

We pride ourselves on building trust with our fans both in person and online.

We see Instagram as another great way to engage with our fans.  We love to hear from them, share exciting partnerships, and spotlight a few interesting stories.

We also like to share stories about how the KIND team is getting involved in the community and how others can as well.

 

Q.5 DESCRIBE YOUR PRODUCT IN 3 WORDS…

1.Healthy

2.Tasty

3.Authentic

Q.6 HOW CAN KIND FUEL TALENT WHO ARE ALWAYS ON THE GO?

With KIND, you can enjoy something delicious and feel good about your decision.

KIND is a healthy living choice and embraces self-care and balance.

Q.7 WHAT ARE YOUR THOUGHTS ON INFLUENCER MARKETING?

Influencers are role models to our consumers.

Consumers look to influencers to see how they live healthy and balanced lives. They will then follow through this brand experience and engage with them through the trust they have established as a follower. These are the influencers who we aim to partner with and who are genuine brand fans.

 Q.8 WHAT IS YOUR FAVOURITE POST FROM YOUR CAMPAIGN? 

That’s like choosing your favourite KIND bar! So hard. 🙂 We loved Gemita’s post about spreading kindness, we can get behind a girl who shows how to be kind to refugees and the homeless!

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