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SO, YOU’VE GOT LEGAL CANNABIS? HERE’S HOW TO MARKET IT

Cannabis has come a long way since I fell asleep watching basketball at an early 2000s college party after going one toke over the line. In the US, cannabis is illegal under federal law but states and cities are increasingly legalising it, so as a business how can you market your product correctly?

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INSTA-SHOPPING: IS IT WORTH A RETAILER’S INVESTMENT?

Instagram is an ideal platform for branded advertising and its shopping feature is easy to use. A few clicks and consumers can bag their favourite items. But it is worth the time and effort for retailers to implement it in their strategies?

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SEVEN THINGS YOU NEED TO KNOW WHEN WORKING WITH ATHLETES

Britain is a nation of sports lovers. That much is undeniable. From Wimbledon and the Grand Prix to the Women’s Football World Cup and perhaps most exciting of all, the recent men’s cricket World Cup win, our eyes have been glued to our screens and don’t seem to be switching off anytime soon. Athletes inspire their audience both on and off the pitch and William Soulier highlights seven key points brands need to consider when working with athletes on their next influencer campaign.

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A LOOK AT FACEAPP, TIKTOK AND THE RISE OF THE DATA NATIONALISM

The mobile application FaceApp released allows people to upload headshots of people and turn the subject’s face decades older. The function went viral on social media networks with people cracking jokes about their potential future selves.Now, FaceApp is not the only popular but controversial product from an authoritarian country and with growing concerns for privacy policy amongst other content apps like TikTok, what do we need to know?

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HOW MARKETERS CAN BUILD TRUST WITH CUSTOMERS

As author Frank Sonnenberg explained, “Trust is like blood pressure. It’s silent, vital to good health, and if abused it can be deadly.” In today’s social media savvy world of always on news and rapid social sharing, never before has this sentiment meant so much to brand marketers. Not least because - once they have established trust - they will have to constantly work at it for it to remain high. And of course, if this trust is broken, even as a result of a brief social post or negative twitter reaction, the result can be disasterous.

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CAN INFLUENCER MARKETING WORK FOR YOUR BRAND?

From brands big and small to B2B and B2C, influencer marketing is changing the way companies spread awareness. But should you bother spending your resources on it?

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For further media inquiries: holly@tribepr.co.uk