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7 PREDICTIONS FOR 2020

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Without a doubt, 2019 has been a busy year for brand content with new players, tools and features evolving the way campaigns are executed, on a global scale. From TikTok becoming the most popular platform of the year to Instagram […]

THE INFLUENCE GLOSSARY

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As social media continues to become integrated into our daily lives, it’s no surprise that a mobile-first industry such as Influencer Marketing is incredibly buoyant. The industry is also set to swell to over $10 billion within the next five […]

WHY INSTAGRAM’S NEW FUNCTION IS SOMETHING WE’VE BEEN WAITING FOR

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Instagram has just recently launched a tool that will let brands make influencer posts appear as if they are ads with the intention that they will reach a bigger audience. Up until recently, brands who paid influencers to post sponsored videos […]