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Break The Virus: Talent united against COVID-19

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To our community, In response to the pandemic, we have launched the global movement #BreakTheVirus to battle COVID-19 by helping people stay at home in accordance with the World Health Organization’s recommendation. Having large audiences that look up to you […]

REPORT: MASTERING THE ART OF TALENT MARKETING

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Coronavirus has slowed down the pace of the world but it has accelerated the growth of our social media habits to the point some of us rely on it completely for human interaction. Talents have taken the lead by becoming […]

6 EASY STEPS TO WORKING FROM HOME

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As more and more companies implement work-from-home policies due to the spread of COVID-19, employees are now tasked with trying to be just as productive without their normal resources and routines. Every job is different and the amount you’re able […]

COVID-19: Decoding the Home Economy

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The COVID-19 outbreak is crafting a significant impact on our industry, as consumers adapt to new behaviours and living habits. In-fact, studies suggest that screen time alone has increased by 76% as people turn towards an online world and build […]

AN ESSENTIAL ANTI-RACIAL READING LIST

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To help you feel involved, motivated and inspired even whilst at home we’ve decided to provide an educational list that primarily offers a few notable novels focused on racial injustice. It’s often easily to feel powerless when reading the news at […]

THE INFLUENCE GLOSSARY

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As social media continues to become integrated into our daily lives, it’s no surprise that a mobile-first industry such as Influencer Marketing is incredibly buoyant. The industry is also set to swell to over $10 billion within the next five […]

YOU’RE NOT ALONE: TRENDS & OPPORTUNITIES FOR BRANDS THIS CHRISTMAS

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This Christmas new purchasing behaviours are emerging. COVID-19 has transformed many aspects of our daily lives, and the new habits that we have taken will likely shape holiday trends for 2020 & beyond. There will be a desire for escapism, […]

WHY INSTAGRAM’S NEW FUNCTION IS SOMETHING WE’VE BEEN WAITING FOR

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Instagram has just recently launched a tool that will let brands make influencer posts appear as if they are ads with the intention that they will reach a bigger audience. Up until recently, brands who paid influencers to post sponsored videos […]