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TRUE TALENT, TRUE INFLUENCE – A YEAR IN REVIEW

Interviews & Opinions

In less than a decade, influencer marketing has rapidly evolved into a multi-billion-dollar industry, with more brands, agencies and talent alike entering the scene than ever before. Its rapid growth shows no signs of slowing down, but where is it […]

WHAT PREVIOUS RECESSIONS HAVE TAUGHT US ON ADVERTISING

Interviews & Opinions

As the coronavirus continues and lockdown extends,¬†brands must adapt a digital narrative¬†in order to prepare a successful survival plan. Whilst some marketers maybe reluctant to increase their budgets during these uncertain times, reports reveal that such recessionary periods actually provide […]

HOW WILL INSTAGRAM EVOLVE IN 2020 AND BEYOND?

Interviews & Opinions

Since the social media giant was born in 2010, Instagram has grown from strength to strength and today boasts a user base which exceeds 1 billion, 61% of whom are active on a daily basis. Furthermore over 90% of accounts […]

THE YEAR OF TALENT MARKETING

Interviews & Opinions

Reports suggest that over $15 billion will be spent on brand content by 2022, which is up from as much as $8 billion compared with 2019. Additionally, during the last decade, over 89% of marketers say Instagram is the most […]

5 SOCIAL MEDIA PREDICTIONS FOR 2020

Interviews & Opinions

As we enter the New Year, we have a chance to reflect on what we think the coming year will bring and consider the innovations that will come to fore, across the ever-changing digital landscape. In less than a decade, […]