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HOW MARKETERS CAN BUILD TRUST WITH CONSUMERS

Best Practice

It is often said that trust is the glue that binds together any relationship, and this is certainly true of the relationship a brand has with its customer. When consumers trust a brand, they will feel more confident in that […]

HOW TO KICK START YOUR CAREER IN INFLUENCER MARKETING

Best Practice

Talent-led marketing is an approach that’s becoming increasingly demanded by all kinds of brands, no matter their size or industry focus. In just a two years, we have seen the industry grow exponentially from $1.7 billion to a $4.6 billion […]

SEVEN THINGS BRANDS NEED TO KNOW WHEN WORKING WITH ATHLETES

Best Practice

Britain is a nation of sports lovers. That much is undeniable. From Wimbledon, to the Grand Prix, to the Women’s Football World Cup and perhaps most exciting of all, the recent men’s cricket World Cup win, our eyes have been […]