Ever since Instagram first announced IGTV as their latest video tool in 2018, brands and influencers have transformed their media production, creating purely vertical content in order to successfully resonate with a mobile audience. However, whilst there is no doubt […]
It’s been a pretty tough year in terms of overall noise within this space, not made much better by some poor campaign strategies and low-quality content, executed by both brands and platforms alike. This has sadly resulted in a serious […]
Talent-led marketing is an approach that’s becoming increasingly demanded by all kinds of brands, no matter their size or industry focus. In just a two years, we have seen the industry grow exponentially from $1.7 billion to a $4.6 billion […]
Britain is a nation of sports lovers. That much is undeniable. From Wimbledon, to the Grand Prix, to the Women’s Football World Cup and perhaps most exciting of all, the recent men’s cricket World Cup win, our eyes have been […]
For those of us in marketing it’s easy to have our heads swimming with facts and figures. That’s because we need these stats to prove the value of our campaigns and the return on investment. Metrics are a tangible way […]