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THE VALUE BEHIND VERTICAL VIDEOS

Best Practice

Ever since Instagram first announced IGTV as their latest video tool in 2018, brands and influencers have transformed their media production, creating purely vertical content in order to successfully resonate with a mobile audience. However, whilst there is no doubt […]

THE BENEFITS OF CO-CREATED CONTENT

Best Practice

It’s been a pretty tough year in terms of overall noise within this space, not made much better by some poor campaign strategies and low-quality content, executed by both brands and platforms alike. This has sadly resulted in a serious […]

HOW TO KICK START YOUR CAREER IN INFLUENCER MARKETING

Best Practice

Talent-led marketing is an approach that’s becoming increasingly demanded by all kinds of brands, no matter their size or industry focus. In just a two years, we have seen the industry grow exponentially from $1.7 billion to a $4.6 billion […]

THE METRICS THAT MATTER

Best Practice

For those of us in marketing it’s easy to have our heads swimming with facts and figures. That’s because we need these stats to prove the value of our campaigns and the return on investment. Metrics are a tangible way […]

SEVEN THINGS BRANDS NEED TO KNOW WHEN WORKING WITH ATHLETES

Best Practice

Britain is a nation of sports lovers. That much is undeniable. From Wimbledon, to the Grand Prix, to the Women’s Football World Cup and perhaps most exciting of all, the recent men’s cricket World Cup win, our eyes have been […]

TRUE TALENT, TRUE INFLUENCE – A YEAR IN REVIEW

Interviews & Opinions

In less than a decade, influencer marketing has rapidly evolved into a multi-billion-dollar industry, with more brands, agencies and talent alike entering the scene than ever before. Its rapid growth shows no signs of slowing down, but where is it […]

WHAT PREVIOUS RECESSIONS HAVE TAUGHT US ON ADVERTISING

Interviews & Opinions

As the coronavirus continues and lockdown extends, brands must adapt a digital narrative in order to prepare a successful survival plan. Whilst some marketers maybe reluctant to increase their budgets during these uncertain times, reports reveal that such recessionary periods actually provide […]

HOW WILL INSTAGRAM EVOLVE IN 2020 AND BEYOND?

Interviews & Opinions

Since the social media giant was born in 2010, Instagram has grown from strength to strength and today boasts a user base which exceeds 1 billion, 61% of whom are active on a daily basis. Furthermore over 90% of accounts […]

THE YEAR OF TALENT MARKETING

Interviews & Opinions

Reports suggest that over $15 billion will be spent on brand content by 2022, which is up from as much as $8 billion compared with 2019. Additionally, during the last decade, over 89% of marketers say Instagram is the most […]

5 SOCIAL MEDIA PREDICTIONS FOR 2020

Interviews & Opinions

As we enter the New Year, we have a chance to reflect on what we think the coming year will bring and consider the innovations that will come to fore, across the ever-changing digital landscape. In less than a decade, […]

INTRODUCING VERISON 3.0

News & Updates

We are constantly developing our tools, so you as a brand can easily navigate our technology and instantly manage your social media campaign. That’s why we have been working hard to ensure our latest look, Version 3.0 provides an array of […]

INTRODUCING STORIES

News & Updates

Today we are proud to announce our new Instagram stories feature, which enables clients to approve stories before they are published and gain advanced data insights whilst building long-term relationships with top tier talent. With over 400 million users on […]

DORFMAN MEDIA HOLDINGS CONFIRMS STRATEGIC PARTERNSHIP WITH TALENT VLLAGE

News & Updates

We are proud to confirm a multimillion pound strategic partnership with Dorfman Media Holdings. The investment will enable our firm to recruit more talent, reinforce our global presence and start new ventures. We have already begun to grow our 25-strong team […]

Break The Virus: Talent united against COVID-19

Resources

To our community, In response to the pandemic, we have launched the global movement #BreakTheVirus to battle COVID-19 by helping people stay at home in accordance with the World Health Organization’s recommendation. Having large audiences that look up to you […]

YOU’RE NOT ALONE: TRENDS & OPPORTUNITIES FOR BRANDS THIS CHRISTMAS

Resources

This Christmas new purchasing behaviours are emerging. COVID-19 has transformed many aspects of our daily lives, and the new habits that we have taken will likely shape holiday trends for 2020 & beyond. There will be a desire for escapism, […]

6 EASY STEPS TO WORKING FROM HOME

Resources

As more and more companies implement work-from-home policies due to the spread of COVID-19, employees are now tasked with trying to be just as productive without their normal resources and routines. Every job is different and the amount you’re able […]

COVID-19: Decoding the Home Economy

Resources

The COVID-19 outbreak is crafting a significant impact on our industry, as consumers adapt to new behaviours and living habits. In-fact, studies suggest that screen time alone has increased by 76% as people turn towards an online world and build […]

WHY INSTAGRAM’S NEW FUNCTION IS SOMETHING WE’VE BEEN WAITING FOR

Resources

Instagram has just recently launched a tool that will let brands make influencer posts appear as if they are ads with the intention that they will reach a bigger audience. Up until recently, brands who paid influencers to post sponsored videos […]

THE INFLUENCE GLOSSARY

Resources

As social media continues to become integrated into our daily lives, it’s no surprise that a mobile-first industry such as Influencer Marketing is incredibly buoyant. The industry is also set to swell to over $10 billion within the next five […]

AN ESSENTIAL ANTI-RACIAL READING LIST

Resources

To help you feel involved, motivated and inspired even whilst at home we’ve decided to provide an educational list that primarily offers a few notable novels focused on racial injustice. It’s often easily to feel powerless when reading the news at […]

DIVERSITY – IT’S NOT CAN IT BE DONE, BUT HOW SOON?

Thought Leadership

We live in a beautifully multicultural and forward-thinking world, with advanced minds constantly powering new technologies, advancing education and solving key issues on a daily basis. The topics of diversity and representation have (thankfully) been pushed towards the forefront of […]

YOU’RE NOT ALONE: TRENDS & OPPORTUNITIES FOR BRANDS THIS CHRISTMAS

Resources

This Christmas new purchasing behaviours are emerging. COVID-19 has transformed many aspects of our daily lives, and the new habits that we have taken will likely shape holiday trends for 2020 & beyond. There will be a desire for escapism, […]

THE BIG LIE

Thought Leadership

We invited over 100 prestigious brands and industry professionals, including All Saints, Micheal Kors, Burberry and Jaguar Land Roverto discuss how influencer marketing is moving away from a focus on influence, and instead towards a focus on talent. Many marketers […]

THE INFLUENCER MARKETING SHOW 2020

Thought Leadership

We recently enjoyed the Influencer Marketing Show (IMS) this year and it was great to see so many interesting industry people in one space. The show certainly confirmed for us however that there has never been a better time to […]