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THE SHADY SIDE OF SOCIAL MEDIA

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As marketers continue to increase their budgets for brand content, some users are taking advantage of this demand by buying fake followers and engagement to artificially inflate their digital portfolio. Consequently, it has become increasingly important to hero true talent […]

THE BENEFITS OF CO-CREATED CONTENT

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It’s been a pretty tough year in terms of overall noise within this space, not made much better by some poor campaign strategies and low-quality content, executed by both brands and platforms alike. This has sadly resulted in a serious […]

THE METRICS THAT MATTER

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For those of us in marketing it’s easy to have our heads swimming with facts and figures. That’s because we need these stats to prove the value of our campaigns and the return on investment. Metrics are a tangible way […]

HOW TO KICK START YOUR CAREER IN INFLUENCER MARKETING

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Talent-led marketing is an approach that’s becoming increasingly demanded by all kinds of brands, no matter their size or industry focus. In just a two years, we have seen the industry grow exponentially from $1.7 billion to a $4.6 billion […]

SEVEN THINGS BRANDS NEED TO KNOW WHEN WORKING WITH ATHLETES

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Britain is a nation of sports lovers. That much is undeniable. From Wimbledon, to the Grand Prix, to the Women’s Football World Cup and perhaps most exciting of all, the recent men’s cricket World Cup win, our eyes have been […]