YOU’RE NOT ALONE: TRENDS & OPPORTUNITIES FOR BRANDS THIS CHRISTMASResources
This Christmas new purchasing behaviours are emerging. COVID-19 has transformed many aspects of our daily lives, and the new habits that we have taken will likely shape holiday trends for 2020 & beyond.
There will be a desire for escapism, and brands will have to set the right tone with 73% of shoppers confirming they would be spending the same or more this Christmas.
Due to the strong growth of digital and continued restrictions, online shopping continues to increase. This will continue over the long term, with one in three buyers worldwide planning to spend less time in stores once the outbreak is over. Brand loyalty is changing through COVID with 60% of audiences having tested new brands in 2020 with 30% continuing to use them.
In this context, technology is going to be of fundamental importance. New technologies will offer significant opportunities in terms of experience and service to capture the consumer at home.
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