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THE SHOWS MUST GO ON: BRAND OPPORTUNITIES DURING FASHION WEEK 2020

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In a virtual press conference from his Rome studio, Gucci’s Creative Director Alessandro Michele recently announced that the Italian label was slashing the number of shows it holds each year and has since declared that the fashion calendar is now obsolete.

This powerful statement derives from COVID-19’s mandatory social distancing rules, which have made large-scale fashion events an impossibility, paving the path for future online-only events.

Their announcement is also significant because the luxury powerhouse is by far the mightiest brand to come out in support of a move to a leaner, less wasteful fashion system and, as such, we can expect many to follow suit. 

To help you manage this new and evolving landscape, we are sharing some pioneering activations from the fashion world, followed by ideas as to how brands can succeed this Fashion Week by creating engaging digital content that is activated by credible talent. 

Simply enter your details in the form below and download the report today:



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