Promote the muse bag collaborations, curated by Stella Maxwell, Irina Shayk and Zayn Malik. The goal for this campaign was to showcase how talent could style each bag to match their own fashion and align with the identity of both the brand and each muse.
We created the first ‘talent tribes’ and organised a dinner with The Kooples so each talent could understand the personality and style of the brand and each muse in an exclusive environment. The talent then created high-quality Instagram posts which revealed how they used each bag in different scenarios, such as in transit, in order to highlight product function and style. Additionally they used swipe up links to drive direct sales for each product.