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Sunglass Hut Case Study

Video Production

objective

The goal for this campaign was to match talent to come in-store and receive a full brand experience, in order to promote the new pairs from the Gigi Hadid collection, across both NYC and Los Angeles.

outcome

We successfully aligned top tier talent, who had a high interest in fashion and accessories and asked them to create a series of co-created content. This media included a video for IGTV, stories and an in-feed post which revealed the exclusive experience each profile discovered at the Sunglass Hut store.

Key Statistics

  1. 10 Total Content Created
  2. 1.1M Potential Reach
  3. 98K Likes and Comments
  4. 1 Week
  5. 9.50 Engagement Rate
  6. America

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Lacoste

Video Production Reach: 1.5M Engagement: 10.51% read now

Murad

Video Production Reach: 1M Engagement: 5.74% read now

Quay

Video Production Reach: 1.6M Engagement: 10.74% read now