Sunglass Hut Case Study

Video Production


Promote the Gigi Hadid capsule collection and highlight their premium in-store service across different locations.


Each talent showcased a bespoke brand experience and illustrated their seamless service across various cities during a co-created IGTV content series. Additionally, to drive purchase intent, they included a swipe up link to their favourite pair and encouraged consumer interest by activating a competition that celebrated National Sunglass Day.

Key Statistics

  1. 7 Total Content Created
  2. 1.12M Potential Reach
  3. 1.5M Total Reach
  4. 674,421K Impressions
  5. 6.58% Total Engagement
  6. 70,123 Likes and Comments
  7. 2,125 Story Interactions
  8. 2,568 Sticker Taps
  9. 321 Link Clicks
  10. 5.75K Saves

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Video Production Reach: 722.4K Engagement: 5.5% read now


Video Production Reach: Engagement: 10.74% read now