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Sandro Case Study

Product Launch

objective

Raise awareness of the Sandro Winter collection ahead of Christmas

outcome

Talent Village activated talent to select their hero looks and co-create high-quality content which aligned with effortlessly chic attitude of the Parisian brand. This editorial approach successfully resonated with the target audience and generated 121% higher engagement than planned.

Key Statistics

  1. 11 Total Content Created
  2. 1M Potential Reach
  3. 77K Likes and Comments
  4. 1 Week
  5. 8.68% Total Engagement

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Product Launch Reach: 1.5M Engagement: 6.93% read now

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Product Launch Reach: 1.1M Engagement: 17.1% read now

Dyson

Product Launch Reach: 1M Engagement: 5.9% read now