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Quay Case Study

Video Production

objective

Drive awareness of the new Quay sunglasses by increasing their brand association to Cannes Film Festival.

outcome

Talent Village organised a bespoke brand experience during Cannes Film Festival with Quay at Sandra Co Suite and Magnum. Throughout the duration of this activation, creatives captured each moment to ensure the brand received high-quality content. This also encouraged the brand to later share this content on their own channels and motivate the talent to share organic media which exceeded the target deliverables.

Key Statistics

  1. 12 Total Content Created
  2. 1.6M Total Reach
  3. 54.8K Likes and Comments
  4. 1110K Impressions
  5. 10.74% Total Engagement
  6. 3.7K Saves
  7. 2.31k Sticker Taps
  8. 2.56k Link Clicks
  9. 5.3k Story Interactions

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Sunglass Hut

Video Production Reach: Engagement: 6.58% read now

Lacoste

Video Production Reach: Engagement: 5.5% read now