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Murad Case Study

Video Production

objective

Drive product awareness for the recently launched ‘Enzyme treatment’ activated by talent who have an established UK following.

outcome

Our creative focused on using talent generated video content to highlight the benefits of the overnight treatment for all skin types. The talent illustrated how the product naturally aligned with their night-time routine by producing stories and in-feed posts which included direct links to the Murad Website to encourage sales.

Key Statistics

  1. 20 Total Content Created
  2. 1M Potential Reach
  3. 78.1K Likes and Comments
  4. 1 Week
  5. 5.74% Total Engagement
  6. UK

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