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McCormick Case Study

Product Launch

objective

Drive awareness of two McCormick products, The French's American Mustard and Frank’s RedHot Hot Sauce, in order to drive direct sales during the British summer season.

outcome

We organised a BBQ and directed co-created content, so the talent could naturally position both products as the perfect summer condiments in an authentic environment. Each talent also included swipe-up links towards the products to encourage e-commerce traffic.

Key Statistics

  1. 12 Total Content Created
  2. 1.5M Total Reach
  3. 570k Impressions
  4. 7.5% Total Engagement
  5. 16,657 Likes and Comments
  6. 7,865 Story Interactions
  7. 9,239 Sticker Taps
  8. 549 Link Clicks
  9. 9,221 Saves

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Calvin Klein

Product Launch Reach: Engagement: 9.29% read now

Sandro

Product Launch Reach: Engagement: 10.68% read now

Chaumet

Product Launch Reach: Engagement: 7.58% read now