Drive awareness of two McCormick products, The French's American Mustard and Frank’s RedHot Hot Sauce, in order to drive direct sales during the British summer season.
We organised a BBQ and directed co-created content, so the talent could naturally position both products as the perfect summer condiments in an authentic environment. Each talent also included swipe-up links towards the products to encourage e-commerce traffic.
@mingsavannah
@megan_rose_lane
@carrotcairns
