Drive awareness for the ‘Court Slam’ collection and showcase the product function and style as they strike the perfect balance between tennis heritage and modern design.
To show that the shoes are both fashionable and functionable, we emphasised this with movement and activated dancers to illustrate how they can do anything wearing the shoes. The talent co-created a series of IGTV content which revealed different styles of dance and parkour to show product versatility and how the sneakers enabled them to have free mobility in diverse, urban landscapes.
@clara.berry
@reginaanikiy
@jonathanhayden
