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Lacoste Case Study

Drive to store

objective

Drive awareness of the new Lacoste CourtSlam sneakers by activating 15 talents with high FR following and who have high credibility with urban lifestyle to reach their target market.

outcome

To showcase the new sneakers, we matched talent who have strong passion points such as dance and fashion to organically engage with consumers. Our mechanic focused on co-creating professionally captured IG stories in Paris to contextualise the new slam sneakers. Furthermore, each talent published in-feed posts in a street-style environment to boost brand advocacy and drive results.

Key Statistics

  1. 27 Total Content Created
  2. 1M Potential Reach
  3. 51.1K Likes and Comments
  4. 1 M
  5. 8.01% Total Engagement
  6. Paris

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Havaianas

Drive to store Reach: 1.1M Engagement: 4.8% read now

Ciroc

Drive to store Reach: 350K Engagement: 3.3% read now