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Lacoste Case Study

Video Production

objective

Drive awareness for the ‘Court Slam’ collection and showcase the product function and style as they strike the perfect balance between tennis heritage and modern design.

outcome

To show that the shoes are both fashionable and functionable, we emphasised this with movement and activated dancers to illustrate how they can do anything wearing the shoes. The talent co-created a series of IGTV content which revealed different styles of dance and parkour to show product versatility and how the sneakers enabled them to have free mobility in diverse, urban landscapes.

Key Statistics

  1. 28 Total Content Created
  2. 1.5M Total Reach
  3. 807.9K Impressions
  4. 5.5% Total Engagement
  5. 33,234 Likes and Comments
  6. 4,460 Story Interactions
  7. 1,172 Sticker Taps
  8. 755 Link Clicks
  9. 5.65K Saves

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