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La Mer Case Study

Travel Retail

objective

Drive sales at duty-free stands and target ABCI females in transit.

outcome

We activated talent to experience a 10-minute treatment and promote the hydrating qualities for Crème de la Mer through co-created content at targeted airports. This live mechanic successfully resonated with the target audience who only have 30 minutes on average in transit and increased sales by 23%.

Key Statistics

  1. 41 Total Content Created
  2. 11.7M Potential Reach
  3. 1.7M Likes and Comments
  4. 6 Weeks
  5. 3.6% Total Engagement
  6. Global

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