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Kind Case Study

Product Launch

objective

Position KIND as the healthy snack for Fashion Week

outcome

Our dual targeting technology enabled us to match talent who aligned with KIND’S audience credentials and who frequently advised health and fitness content across their digital portfolio to encourage organic engagement. This targeting ensured KIND was recognised across social media as the sought-after snack, activated by talent generated content at exclusive fashion week moments such as behind the scenes.

Key Statistics

  1. 20 Total Content Created
  2. 1.1M Total Reach
  3. 72.4K Likes and Comments
  4. 4.14K Impressions
  5. 9.23% Total Engagement
  6. 6.7K Saves
  7. 5,987 Sticker Taps
  8. 449 Link Clicks
  9. 11,457 Story Interactions

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DIM

Product Launch Reach: Engagement: 7.55% read now

Calvin Klein

Product Launch Reach: Engagement: 9.29% read now

Sandro

Product Launch Reach: Engagement: 10.68% read now