Promote the new H&M summer collection and target UK-based females aged between 18-40 who are fashion forward.
To capture this global audience, our mechanic focused on matching talent with UK audiences to publish co-created content in sunny locations across the globe. This strategy achieved local reach to encourage direct sales and enabled talent to highlight their hero looks across a variety of urban settings to encourage organic engagement.
@ashley_moore_
@roxyhorner
@chloellyod
