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Havaianas Case Study

Drive to store

objective

Drive Brand Awareness for Havaianas Men UK by co-creating talent generated content on Instagram and reposition their identity as the footwear ‘not just for the beach.’

outcome

We activated male talent to publish two IG in-feed posts which showed their selected product in an urban environment in order to appeal to a younger, more image-conscious audience. This creative enabled the brand to be shown not just as a holiday essential, but as a fashion-forward product for Summer. Additionally, IG stories increased sales by directing audiences to the e-commerce site and increase advocacy.

Key Statistics

  1. 13 Total Content Created
  2. 1.1M Potential Reach
  3. 53K Likes and Comments
  4. 1 Month
  5. 4.8% Total Engagement
  6. London

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