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Havaianas Case Study

Drive to store

objective

The purpose for this campaign was to drive brand awareness for Havaianas Men in the UK market in order to reposition their identity as the footwear ‘not just for the beach.’

outcome

We activated male talent to publish two IG in-feed posts which showed their selected product in an urban environment in order to appeal to a younger, more image-conscious audience. This creative enabled the brand to be shown not just as a holiday essential, but as a fashion-forward product for Summer. Additionally, IG stories increased sales by directing audiences to the e-commerce site and increase advocacy.

Key Statistics

  1. 13 Total Content Created
  2. 1.5M Potential Reach
  3. 65K Likes and Comments
  4. 12.1k Impressions
  5. 8.2% Total Engagement
  6. 880 Saves
  7. 4,207 Sticker Taps
  8. 629 Link Clicks
  9. 16,890 Story Interactions

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FINANCIAL TIMES

Drive to store Reach: Engagement: 5.58% read now

Jean Paul Gaultier

Drive to store Reach: Engagement: 7.8% read now

By Killian

Drive to store Reach: 1.2M Engagement: 3.5% read now