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Gymshark Case Study

Event Activation

objective

The purpose of the campaign was to drive awareness for Gymshark during Fashion Week and make them the most talked-about fitness brand at the event. The brand wanted to target females aged between 18-25, whose lives revolve around fitness and fashion.

outcome

We created a live social brand experience called ‘Get Fired Up.’ The global event was held in Paris, New York, London and Milan and involved matched talent who aligned with the brand’s audience and social requirements to experience a high-intensity fitness class, taught by elite athletic professionals, with all talent dressed in Gymshark attire.

Key Statistics

  1. 204 Total Content Created
  2. 2.5M Potential Reach
  3. 62.5K Likes and Comments
  4. 4 Weeks
  5. 6.08% Total Engagement
  6. Europe

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