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Financial Times Case Study

Drive to store

objective

The Financial Times wanted to bring the story of Faberge’s values (emotion, surprise, colour and discovery) to life through an inspiring, profile led content series.

outcome

We activated two colourful personalities who have a strong, luxury presence to express their perception of the brand during a bespoke interview, so they could explain why they are inspired by the way in which Fabergé represents colour in its iconic jewellery. In order to visually illustrate the quality of design and detail, we co-created Instagram stories and in-feed posts, so the talent could direct drive traffic towards the article.

Key Statistics

  1. 10 Total Content Created
  2. 1M Total Reach
  3. 85,256 Likes and Comments
  4. 455k Impressions
  5. 5.58% Total Engagement
  6. 4.75k Saves
  7. 6,431 Sticker Taps
  8. 562 Link Clicks
  9. 5,537 Story Interactions

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