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ESTĒE LAUDER Case Study

Travel Retail

objective

Drive awareness for the ‘Advanced Night Repair’ serum and show the best practice for product application by using different messaging techniques, so consumers can experience long-lasting results.

outcome

Each talent illustrated how they naturally infused the product within both their day-time and night-time routine during a series of co-created IGTV content to demonstrate the benefits of the serum. The talent showcased different massaging techniques as they applied the product, from the comfort of their own home and in transit.

Key Statistics

  1. 22 Total Content Created
  2. 2.3 Total Reach
  3. 76,807 Likes and Comments
  4. 814K Impressions
  5. 8% Total Engagement
  6. 5.15K Saves
  7. 6,540 Sticker Taps
  8. 812 Link Clicks
  9. 10,876 Story Interactions

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La Mer

Travel Retail Reach: 2.3M Engagement: 8.06% read now

H&M

Travel Retail Reach: Engagement: 8.06% read now