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Dyson Case Study

Event Activation

objective

Promote the Supersonic hairdryer and target the 20-28 age group who have interest in beauty and technology during Paris Fashion Week.

outcome

Talent Village positioned Dyson’s supersonic hairdryer as the everyday beauty essential by activating talent to share live, co-created content during a bespoke event ahead of the show season. Afterwards, the brand gifted the product to select talent in order to encourage advocacy. These influencers constantly continued to share stories throughout the duration of fashion week and highlighted the ease of use and benefits of the product.

Key Statistics

  1. 13 Total Content Created
  2. 1M Potential Reach
  3. 52K Likes and Comments
  4. 1 Week
  5. 5.9% Total Engagement
  6. France

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