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DIM Case Study

Product Launch

objective

Drive awareness for their underwear and tights collection, ahead of the Christmas sales season and highlight both products as the fashion essential for Parisian males and females.

outcome

Each talent shared content that illustrated how they feel free and comfortable when wearing each product and showcased this in different settings, so they could naturally contextualise the collection. Additionally, the talent used swipe up links for each product to encourage e-commerce traffic.

Key Statistics

  1. 26 Total Content Created
  2. 1.1 Total Reach
  3. 53,467 Likes and Comments
  4. 598.2K Impressions
  5. 7.55% Total Engagement
  6. 2.61K Saves
  7. 4,166 Sticker Taps
  8. 259 Link Clicks
  9. 9,105 Story Interactions

view more

Calvin Klein

Product Launch Reach: Engagement: 9.29% read now

Kind

Product Launch Reach: Engagement: 9.23% read now

Sandro

Product Launch Reach: Engagement: 10.68% read now