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Ciroc Case Study

Drive to store

objective

Drive awareness for the limited edition, Summer Colada Vodka which was only available at Selfridges in-store and online.

outcome

We activated talent to attend an exclusive rooftop event at Selfridges and directed content to show how they used the product to make a variety of different, delicious cocktails. Gastronomists illustrated how to make each recipe so the talent could inspire their following to do the same. Additionally, they included swipe up links to encourage direct sales.

Key Statistics

  1. 5 Total Content Created
  2. 1M Total Reach
  3. 16,000 Likes and Comments
  4. 50,000 Impressions
  5. 6% Total Engagement
  6. 4.5K Saves
  7. 2,362 Sticker Taps
  8. 450 Link Clicks
  9. 7,000 Story Interactions

view more

Louboutin

Drive to store Reach: Engagement: 7.65% read now

Financial Times

Drive to store Reach: Engagement: 5.58% read now

Jean Paul Gaultier

Drive to store Reach: Engagement: 7.8% read now