Ciroc Case Study

Drive to store


Activate talent to attend the launch of Ciroc’s limited edition Summer Colada Vodka at Selfridges.


Our dual targeting technology successfully matched relevant profiles who attended the launch and co-created a high-quality library, championing the limited edition. Additionally, after the event talent shared Instagram stories which included a product link to increase direct sales.

Key Statistics

  1. 10 Total Content Created
  2. 1M Potential Reach
  3. 53.8K Likes and Comments
  4. 1 Week
  5. 10.5% Total Engagement
  6. London

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