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Chaumet Case Study

Product Launch

objective

Promote the, ‘Bee My Love‘ collection and their exceptional purity and sparkle, whilst positioning the bracelet as the luxury, accessory.

outcome

We activated talent with high credibility with jewellery to publish co-created content that showcased the quality of each product from the collection. To drive direct sales, each talent included a swipe up link towards the bracelet.

Key Statistics

  1. 5 Total Content Created
  2. 1M Total Reach
  3. 486K Impressions
  4. 7.58% Total Engagement
  5. 75,213 Likes and Comments
  6. 47.8K Likes
  7. 2,321 Story Interactions
  8. 3,567 Sticker Taps
  9. 359 Link Clicks
  10. 6,750 Saves

view more

Calvin Klein

Product Launch Reach: Engagement: 9.29% read now

Sandro

Product Launch Reach: Engagement: 10.68% read now

McCormick

Product Launch Reach: Engagement: 7.5% read now