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Chaumet Case Study

Product Launch

objective

Promote the, ‘Bee My Love‘ collection and their exceptional purity and sparkle, whilst positioning the bracelet as the luxury, accessory.

outcome

We activated talent with high credibility with jewellery to publish co-created content that showcased the quality of each product from the collection. To drive direct sales, each talent included a swipe up link towards the bracelet.

Key Statistics

  1. 5 Total Content Created
  2. 1M Total Reach
  3. 75,213 Likes and Comments
  4. 486K Impressions
  5. 7.58% Total Engagement
  6. 6.75K Saves
  7. 3,567 Sticker Taps
  8. 359 Link Clicks
  9. 2,321 Story Interactions

view more

DIM

Product Launch Reach: Engagement: 7.55% read now

Calvin Klein

Product Launch Reach: Engagement: 9.29% read now

Kind

Product Launch Reach: Engagement: 9.23% read now