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Chanel Case Study

Event Activation

objective

Amplify the Chanel private event ‘The Coco Game Club’ during Paris Fashion Week.

outcome

Our dual targeting technology ensured we successfully matched talent who aligned with the luxury, chic identity of Chanel and who had an established interest in fashion and beauty. Each talent shared their bespoke brand experience live on Instagram stories, illustrating the musical performances, makeup stands and arcade style game machines.

Key Statistics

  1. 10 Total Content Created
  2. 1.5M Total Reach
  3. 18,738 Likes and Comments
  4. 72,500 Impressions
  5. 3.9% Total Engagement
  6. 8.7K Saves
  7. 2,710 Sticker Taps
  8. 678 Link Clicks
  9. 9,560 Story Interactions

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Dyson

Event Activation Reach: Engagement: 5.9% read now

Gymshark

Event Activation Reach: Engagement: 6.5% read now