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Calvin Klein Case Study

Product Launch

objective

Promote the ‘Calvin Klein Lock Bag’ by highlighting its style and function and establish the bag as the fashion accessory both on and off the runway.

outcome

We directed a series of Instagram content that illustrated how models used the bag during fashion week and in different sceneries, such as events and on the way to castings. The talent naturally showcased how the bag became their essential to survive the season and how it was useful for both day and night.

Key Statistics

  1. 4 Total Content Created
  2. 1M Total Reach
  3. 53,700 Likes and Comments
  4. 500K Impressions
  5. 9.29% Total Engagement
  6. 3.75K Saves

view more

DIM

Product Launch Reach: Engagement: 7.55% read now

Kind

Product Launch Reach: 1.1M Engagement: 9.23% read now

Sandro

Product Launch Reach: 2.1M Engagement: 10.68% read now