Brands succeed by being part of the conversation - not interrupting it or subverting it -
and by creating content that live and breathe in people’s lives, wherever & whatever they’re doing.
We create talent-first cross-platform campaigns that spark engaging conversations,
drive positive brand perception and deliver real results.
Our approach to content ensures the collaborative development and execution of high-quality, consistent and mobile-first deliverables.
We specialise in forming long-term relationships between expert talent and relevant brands to drive genuine advocacy.
Our technology provides valid, 1st party data, AI and brand sentiment analytics to measure campaign success at each distribution touchpoint.
We only work with outstanding professional talent, from a range of industries. They are credible experts in their fields and craft content that is authentic, and goes in front of audiences that genuinely care.
As trusted partners of the world’s leading talent agencies, our teams of brand strategists, creative storytellers and media planners are experts at turning talent into powerful media channels. This ultimately results in extending your talent’s lifespan and his brand lift.
As trusted partners of the world’s leading talent agencies, our teams of brand strategists, creative storytellers and media planners are experts at turning talent into powerful media channels. This ultimately results in extending your talent’s lifespan and his brand lift.
HOW COVID-19 HAS PROPELLED BRANDS INTO THE ERA OF ‘TALENT MARKETING’
As we emerge from this global crisis, societal habits will remain. People will look to talent as a voice of authority above and beyond brands and institutions.
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LE COVID-19 PROPULSE LES MARQUES DANS L’ÈRE DU « TALENT MARKETING »
Le Coronavirus a mis à mal la santé et la croissance mondiale, mais il a surmultiplié nos habitudes sur les réseaux sociaux au point que les interactions sociales de l’humanité entière en dépendent. Les marques font donc plus que jamais […]
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HOW THOUGHT LEADERSHIP CAN RAISE YOUR BRAND’S PROFILE
By improving brand recognition and reputation, you can storm forward as a leader in your industry, bringing confidence to clients and prospects.
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Today, we’re challenging you to walk into any beauty store, and tell me if there is one that doesn’t favor women’s beauty products. Nowadays, with the rise of topics like genderless fashion, this kind of beauty discrimination should no longer […]
Genderless fashion, gender fluid, uni-sex, gender-free, transgender, non-gender: all these terms refer to the same notion, which disrupts traditional conventions. Thanks to a new generation that is far more open-minded and tolerant, genderless fashion is slowly becoming part of the […]
In the Fall of 2021, and since the beginning of the pandemic, non-fungible tokens (NFT) are a trendy topic in the digital world. However, it is within the luxury sector that this topic is more controversial. Can NFTs be considered […]
Coronavirus has slowed down the pace of the world but it has accelerated the growth of our social media habits to the point some of us rely on it completely for human interaction. Talents have taken the lead by becoming […]
This Christmas new purchasing behaviours are emerging. COVID-19 has transformed many aspects of our daily lives, and the new habits that we have taken will likely shape holiday trends for 2020 & beyond. There will be a desire for escapism, […]
To help you feel involved, motivated and inspired even whilst at home we’ve decided to provide an educational list that primarily offers a few notable novels focused on racial injustice. It’s often easily to feel powerless when reading the news at […]