INSTAGRAM AND THE MODERN CONSUMER
Instagram has over 800 Million users and has quickly become one of the most powerful ways to reach a hyper-engaged audience, which is particularly strong amongst millennials who also have huge spending power.
The social media giant has successfully established itself as a key discovery platform for brands in the modern era, but can also drive sales and advocacy thanks to its unique position in the market, in-app shopping features and mobile-friendly tools. Over 72% of users have already made a purchase inspired by Instagram content, so simply by being on Instagram, brands can make a positive impression on potential shoppers.
Consequently, Instagram now plays a big part in the whole journey of the brand and consumer experience, enabling brands to better educate and engage their audience across every step of the way.
So, whether people use Instagram to discover what’s trending, product research or as a direct purchase method, it’s no doubt that this social media giant has established it’s strong identity within the modern market.
Continue reading our infographic to discover some enlightening facts about how Instagram can transform your consumer purchase habits, boost your brand identity and increase sales.